Roofing Companies- How do you find a good roofer?
If you live in the Charlotte, North Carolina area, how to you figure out which Charlotte roofing company is the best roofing company? Do you look in the phone book and see who has the nicest name or the biggest ad? No! hardly anyone looks in the phone book anymore.
Do you watch the commercials on television? No- most of us "Tivo" or "DVR" through the commercials. Even if you hear a spot on the radio, you are usually driving around or doing something else, and don't take the time to write down the company's name. Most people- in fact 80%, (statistic from Google) go to the Internet to decide which company to use. 98% of them (Google statistic again) decide based on a company located on the first page of the search engines.
You go to the internet and put in "roofers in Charlotte" or "Charlotte roof installers" or "Best Roofing Company in Charlotte" and see what comes up on the first page. You scroll through the searches - ignoring the Pay-per-click at the top and the right hand column, and stare at the listings. How do you choose which roofer to call?
Rankings in the search engines for Charlotte Roofers
You are more likely to choose the Charlotte roofing company that is higher in the search engines- in the # 1-3 spot, and is also listed in the local listings.
Does a local listing make you top priority? Nope- that's not all it takes- so all those calls from YellowPages.com and Yelp are not enough to make you top in all the search engines.
Social Media
You will also check out social media outlets such as Twitter, Facebook and LinkedIn to see what your peers are saying about a company. A large following on Twitter, Facebook and LinkedIn won't be the deciding factor- but it does help in figuring out which Charlotte roofing company to trust.
Finding a roofing company in Charlotte:
It takes a well-maintained, active optimized website, with web 2.0 strategies pointing to that site, along with an active social media presence to rank high in the search engines and be located at the top of the search for a roofer in Charlotte.
Finding a website marketing consultant is crucial to any website's success- and their business success.
